SEO vs PPC

Ahhh, the old search engine optimization (SEO) vs. pay-per-click (PPC) debate! Love this one. Let’s put it this way, if you’re a marketer and you’re telling people that pay-per-click (PPC) you have no idea what you’re talking about. It’s clear you have no idea how PPC works or the benefits of it and if you claim that it’s "expensive" that just solidifies my point.

PPC, if done right (and that’s the key) can be one of the most effective forms of direct response marketing out there. Think about it. Someone is thinking about buying your product. He/She sits down at the computer and searches relative keywords. Your ad appears (among your competitors). Because your ad has been positioned within the top three spots, its visible to the. They read it and because it is a keyword rich ad with a strong call to action, they click through to your site. Now, that person who sought you out is on your site! Now, your site has to do its job and convert that person into a lead/sale. With conversion code tracking, you track that person from the keyword they searched to find you to the ad they clicked on (because you should be rotating and testing ads with different calls-to-action) to the final lead or sale. Now, if you narrow your keyword list over time based on the words that are coverting into sales and leads and eliminate those just costing you money, how could you not produce a positive ROI?! So, again, if you’re running a PPC campaign the RIGHT WAY, it WILL work!

SEO’ers….while I believe in SEO as a form of marketing as well (when done right), you cannot argue that your form is less expensive and more effective. It’s not! It can be as effective as PPC but we both know the time and money investment it takes so stop kidding yourselves and small businesses and give them the right solution. Not the one that is most comfortable to you! If you don’t offer PPC. Call me. If you do, make sure you’re doing it the RIGHT WAY!

Would love to hear from you SEO’ers! Love a great, professional debate. Everyone wins from it. Let me hear from you!