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The world moves round in a circular motion…..right?
Posted on July 15th, 2009 56 commentsRIGHT! Motion stays in motion.
So you’re looking to dip your toe into social media? Or maybe you need a pay-per-click lead generation campaign? Or maybe you care about your natural page rankings? So you look for a company that specializes in exactly what you’re looking for. Instead of looking at these as ala carte, it’s not only more economical but a better strategic move to integrate a full circle online program that is all encompassing.
Think about this. You want to implement a search engine optimization campaign to increase your website’s page rank. In order to truly do this, you want to consider article and press release directory submissions. Well, if you’re going to create articles and press releases, might as well spread those messages through you social media campaigns - a one-two punch. And while your social media and SEO campaigns are gaining traction, let’s drive traffic immediately to your site(s).
Everything we do, every ounce of effort has impact on your entire marketing strategy - or at least it should. You should be thinking like this when looking for a marketing firm and when executing a marketing strategy. Even if you truly are looking for a piece of the pie, ask how that marketing firm intends to integrate their efforts into your existing marketing initiatives.
Full circle marketing is the new black! Continuity is key to your message, efficiency and ROI! Motion stays in motion.
Let’s here from you out there! What have your experiences been? I know there are some SUPER smart subscribers to this blog. Share your knowledge!
small business marketing CGM, consumer generated data, full circle marketing, Google Adwords, marketing, marketing consulting, Meg Ferguson, online marketing, pay-per-click, PPC, search engine optimization, SEM, seo, social networking; social marketing, Vision House, Vision House Marketing, website design -
Small Businesses, Stop Listening To the Insanity!
Posted on May 13th, 2009 No commentsOkay..that’s it! I’m mad! Damn mad! I’m listening to prospective and existing clients alike vent about the garbage fed to them daily by marketing vendors who don’t know what the hell they’re talking about! In this economy (or any for that matter), you cannot waste a dime on ineffective and inefficient marketing! On or offline, more vendors than not will take your money and waste it! The key to any marketing campaign is conversions! Conversions! Conversions! Meaning, actual leads that turn into sales. Clicks don’t matter. Page ranks don’t matter. What matters is the effort spent results into sales.
I have a client who called me the other day concerned that their traffic to their website was less than they expected. Ironically, of the traffic they were getting (they’re a highly specific medical practice), they were seeing a 46% conversion rate! Meaning 46% of those who did come to the site as a result of our online marketing campaign turned into a legitimate lead! I had them go back and cross analyze those leads to sales (patients in this case). 20% turned into new patients!
The reason they called me? Another vendor was in to see them and sold them a load of crap with regards to page rank and traffic to their site! Once I showed them the actual - IMPORTANT - numbers, they were floored. I asked them to contact that vendor and challenge them with questions regarding their conversion tracking methodology. As suspected….they lied and said those numbers are not important.
I guess this entry is more for the lame vendors out there who got into this business because they saw their share of marketing budgets go toward online marketing but who have NO CLUE about marketing….learn marketing 101, and this space will be a nice place to compete! It will also be much more pleasant for small businesses in the Greater Philadelphia area. The less garbage they hear, the less insanity in the market place!
Small businesses, tell me about your marketing vendor experiences. Let’s hear the good, the bad, the ugly! You are in power now. It’s a nice position to be in! Use it…let’s hear from you! Comment on this posting!
Until next time, this is Meg Ferguson from Vision House Marketing, LLC saying have an effective and efficient day!
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