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	<title>Philadelphia Internet Marketing Resources</title>
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	<link>http://www.philadelphia-marketing-blog.com</link>
	<description>Reflections on Extremely Smart and Effective Marketing - Vision House Marketing, LLC</description>
	<pubDate>Sun, 14 Feb 2010 07:09:01 +0000</pubDate>
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			<item>
		<title>Just Below the Surface&#8230;</title>
		<link>http://www.philadelphia-marketing-blog.com/2010/philadelphia-internet-marketing/just-below-the-surface/</link>
		<comments>http://www.philadelphia-marketing-blog.com/2010/philadelphia-internet-marketing/just-below-the-surface/#comments</comments>
		<pubDate>Sun, 14 Feb 2010 00:40:04 +0000</pubDate>
		<dc:creator>mferguson</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<category><![CDATA[4WD]]></category>

		<category><![CDATA[advertising]]></category>

		<category><![CDATA[blogging]]></category>

		<category><![CDATA[blogs]]></category>

		<category><![CDATA[groundswell]]></category>

		<category><![CDATA[marketing]]></category>

		<category><![CDATA[Meg Ferguson]]></category>

		<category><![CDATA[online marketing]]></category>

		<category><![CDATA[Sloane Toyota]]></category>

		<category><![CDATA[small business markeitng]]></category>

		<category><![CDATA[social networking]]></category>

		<category><![CDATA[television ads]]></category>

		<category><![CDATA[Toyota]]></category>

		<category><![CDATA[Toyota 4Runner]]></category>

		<category><![CDATA[Toyota case study]]></category>

		<category><![CDATA[Vision House Marketing]]></category>

		<guid isPermaLink="false">http://www.philadelphia-marketing-blog.com/?p=32</guid>
		<description><![CDATA[(I preface this blog entry by pointing out how amazing the world of communications is now! I had a very experienced Toyota/car industry expert call me out on my first paragraph stating that it was based on media hype and I humbly admit that I don&#8217;t know all the facts of the recall or of [...]]]></description>
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		</item>
		<item>
		<title>You&#8217;re Judged on Your Associations</title>
		<link>http://www.philadelphia-marketing-blog.com/2010/philadelphia-internet-marketing/youre-judged-on-your-associations/</link>
		<comments>http://www.philadelphia-marketing-blog.com/2010/philadelphia-internet-marketing/youre-judged-on-your-associations/#comments</comments>
		<pubDate>Wed, 10 Feb 2010 22:58:35 +0000</pubDate>
		<dc:creator>mferguson</dc:creator>
		
		<category><![CDATA[small business marketing]]></category>

		<category><![CDATA[business owners]]></category>

		<category><![CDATA[Denver Marketing]]></category>

		<category><![CDATA[maketing agencies]]></category>

		<category><![CDATA[marketing]]></category>

		<category><![CDATA[marketing consultants]]></category>

		<category><![CDATA[marketing consulting]]></category>

		<category><![CDATA[marketing vendors]]></category>

		<category><![CDATA[Meg Ferguson]]></category>

		<category><![CDATA[online marketing]]></category>

		<category><![CDATA[philadelphia marketing]]></category>

		<category><![CDATA[radio]]></category>

		<category><![CDATA[small business]]></category>

		<category><![CDATA[TV]]></category>

		<category><![CDATA[Vision House Marketing]]></category>

		<guid isPermaLink="false">http://www.philadelphia-marketing-blog.com/2010/philadelphia-internet-marketing/youre-judged-on-your-associations/</guid>
		<description><![CDATA[Mom always said&#8230;&#34;you are who you associate with&#34; and she definitely wasn&#8217;t wrong. Of course as time went on, you grew up, became wiser, made your own choices and while you still shared interests and maybe even the same group of friends, you probably no longer shared every opinion or thought of theirs anymore. That&#8217;s [...]]]></description>
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		</item>
		<item>
		<title>FAKE RFPs!</title>
		<link>http://www.philadelphia-marketing-blog.com/2010/philadelphia-internet-marketing/fake-rfps/</link>
		<comments>http://www.philadelphia-marketing-blog.com/2010/philadelphia-internet-marketing/fake-rfps/#comments</comments>
		<pubDate>Fri, 08 Jan 2010 01:45:30 +0000</pubDate>
		<dc:creator>mferguson</dc:creator>
		
		<category><![CDATA[small business marketing]]></category>

		<category><![CDATA[business consulting]]></category>

		<category><![CDATA[marketing]]></category>

		<category><![CDATA[marketing consulting]]></category>

		<category><![CDATA[small business]]></category>

		<guid isPermaLink="false">http://www.philadelphia-marketing-blog.com/2010/philadelphia-internet-marketing/fake-rfps/</guid>
		<description><![CDATA[I capitalized the subject because yes, I&#8217;m fuming mad! Okay&#8230;I&#8217;ll take a step back. Let me explain. 
As a small business, how do you decide how much information to provide to a potential client either in the first exploratory meeting or in responding to a request for proposal (RFP)? This is a question I&#8217;ve struggled [...]]]></description>
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		</item>
		<item>
		<title>Convert them today, retain them tomorrow</title>
		<link>http://www.philadelphia-marketing-blog.com/2009/philadelphia-internet-marketing/strategic-marketing-conversions/</link>
		<comments>http://www.philadelphia-marketing-blog.com/2009/philadelphia-internet-marketing/strategic-marketing-conversions/#comments</comments>
		<pubDate>Tue, 24 Nov 2009 12:10:59 +0000</pubDate>
		<dc:creator>mferguson</dc:creator>
		
		<category><![CDATA[Pay Per Click (PPC)]]></category>

		<category><![CDATA[Search Engine Optimization]]></category>

		<category><![CDATA[small business marketing]]></category>

		<category><![CDATA[websites]]></category>

		<category><![CDATA[convert to sales]]></category>

		<category><![CDATA[online marketing]]></category>

		<category><![CDATA[online marketing agency]]></category>

		<category><![CDATA[strategic marketing]]></category>

		<category><![CDATA[website conversions]]></category>

		<guid isPermaLink="false">http://www.philadelphia-marketing-blog.com/?p=29</guid>
		<description><![CDATA[Describing the importance of conversions in your website. A conversion is simply a way of measuring that your marketing efforts are effective. In the world of online marketing, conversions are essential!]]></description>
		<wfw:commentRss>http://www.philadelphia-marketing-blog.com/2009/philadelphia-internet-marketing/strategic-marketing-conversions/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Strategic Marketing: It&#8217;s Not Just Making it Look Pretty!</title>
		<link>http://www.philadelphia-marketing-blog.com/2009/philadelphia-internet-marketing/strategic-marketing-its-not-just-making-it-look-pretty/</link>
		<comments>http://www.philadelphia-marketing-blog.com/2009/philadelphia-internet-marketing/strategic-marketing-its-not-just-making-it-look-pretty/#comments</comments>
		<pubDate>Wed, 11 Nov 2009 08:34:12 +0000</pubDate>
		<dc:creator>mferguson</dc:creator>
		
		<category><![CDATA[Pay Per Click (PPC)]]></category>

		<category><![CDATA[Search Engine Optimization]]></category>

		<category><![CDATA[small business marketing]]></category>

		<category><![CDATA[internet marketing]]></category>

		<category><![CDATA[marketing strategy]]></category>

		<category><![CDATA[online marketing]]></category>

		<category><![CDATA[online marketing agency]]></category>

		<category><![CDATA[social media marketing]]></category>

		<category><![CDATA[strategic marketing]]></category>

		<guid isPermaLink="false">http://www.philadelphia-marketing-blog.com/2009/philadelphia-internet-marketing/strategic-marketing-its-not-just-making-it-look-pretty/</guid>
		<description><![CDATA[
I’ve got a quick test for you,…just one question. Fill in the blank.

Strategic marketing is: ______________.
A) Making stuff look cool
B) Doing 15 activities for “awareness”
C) Building a Facebook page and using Twitter
D) Making the most efficient use of my marketing dollars, time and energy to support my business goals.

You caught me, that was kind of [...]]]></description>
		<wfw:commentRss>http://www.philadelphia-marketing-blog.com/2009/philadelphia-internet-marketing/strategic-marketing-its-not-just-making-it-look-pretty/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Pay-Per-Click: Work or Waste?</title>
		<link>http://www.philadelphia-marketing-blog.com/2009/philadelphia-internet-marketing/pay-per-click-work-or-waste/</link>
		<comments>http://www.philadelphia-marketing-blog.com/2009/philadelphia-internet-marketing/pay-per-click-work-or-waste/#comments</comments>
		<pubDate>Tue, 13 Oct 2009 00:32:45 +0000</pubDate>
		<dc:creator>mferguson</dc:creator>
		
		<category><![CDATA[Pay Per Click (PPC)]]></category>

		<category><![CDATA[Search Engine Optimization]]></category>

		<category><![CDATA[small business marketing]]></category>

		<category><![CDATA[social networking]]></category>

		<category><![CDATA[websites]]></category>

		<category><![CDATA[Google Adwords]]></category>

		<category><![CDATA[pay per click marketing]]></category>

		<category><![CDATA[pay-per-click]]></category>

		<category><![CDATA[PPC]]></category>

		<guid isPermaLink="false">http://www.philadelphia-marketing-blog.com/2009/philadelphia-internet-marketing/pay-per-click-work-or-waste/</guid>
		<description><![CDATA[So I just came from a sales call and the prospect is a very successful business man who runs a very successful business. He&#8217;s tried his hand at online marketing, namely Google Adwords pay-per-click (PPC) and was &#8220;soured.&#8221; He claimed the leads coming from these two campaigns weren&#8217;t converting and the ROI just wasn&#8217;t there. [...]]]></description>
		<wfw:commentRss>http://www.philadelphia-marketing-blog.com/2009/philadelphia-internet-marketing/pay-per-click-work-or-waste/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Motion Stays In Motion</title>
		<link>http://www.philadelphia-marketing-blog.com/2009/philadelphia-internet-marketing/motion-stays-in-motion/</link>
		<comments>http://www.philadelphia-marketing-blog.com/2009/philadelphia-internet-marketing/motion-stays-in-motion/#comments</comments>
		<pubDate>Tue, 01 Sep 2009 21:55:23 +0000</pubDate>
		<dc:creator>mferguson</dc:creator>
		
		<category><![CDATA[small business marketing]]></category>

		<category><![CDATA[blogs]]></category>

		<category><![CDATA[marketing]]></category>

		<category><![CDATA[marketing consulting]]></category>

		<category><![CDATA[Meg Ferguson]]></category>

		<category><![CDATA[online marketing]]></category>

		<category><![CDATA[Vision House Marketing]]></category>

		<guid isPermaLink="false">http://www.philadelphia-marketing-blog.com/2009/philadelphia-internet-marketing/motion-stays-in-motion/</guid>
		<description><![CDATA[How do you keep your numbers positive in a downturn economy?
It’s interesting out there right now. Well, interesting isn’t the word. Bad might be more accurate. The reason I used the word “interesting” is the fact that I’m getting more calls than ever from companies who never did marketing before (or have done very little). [...]]]></description>
		<wfw:commentRss>http://www.philadelphia-marketing-blog.com/2009/philadelphia-internet-marketing/motion-stays-in-motion/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Importance of relationships in business but especially in marketing!</title>
		<link>http://www.philadelphia-marketing-blog.com/2009/philadelphia-internet-marketing/importance-of-relationships-in-business-but-especially-in-marketing/</link>
		<comments>http://www.philadelphia-marketing-blog.com/2009/philadelphia-internet-marketing/importance-of-relationships-in-business-but-especially-in-marketing/#comments</comments>
		<pubDate>Thu, 06 Aug 2009 21:20:18 +0000</pubDate>
		<dc:creator>mferguson</dc:creator>
		
		<category><![CDATA[small business marketing]]></category>

		<category><![CDATA[blogs]]></category>

		<category><![CDATA[business consulting]]></category>

		<category><![CDATA[marketing]]></category>

		<category><![CDATA[Meg Ferguson]]></category>

		<category><![CDATA[online marketing]]></category>

		<category><![CDATA[PPC]]></category>

		<category><![CDATA[seo]]></category>

		<category><![CDATA[small business consulting]]></category>

		<category><![CDATA[social networking]]></category>

		<category><![CDATA[Vision House Marketing]]></category>

		<category><![CDATA[websites]]></category>

		<guid isPermaLink="false">http://www.philadelphia-marketing-blog.com/?p=24</guid>
		<description><![CDATA[Marketing a is a fast paced business and at the height of the economy any schmuck could call themselves a marketer.  Today the economy has tanked and clients want to KNOW what they are getting and more importantly if they can trust you with their hard-earned money.  When they are spending money on a marketer [...]]]></description>
		<wfw:commentRss>http://www.philadelphia-marketing-blog.com/2009/philadelphia-internet-marketing/importance-of-relationships-in-business-but-especially-in-marketing/feed/</wfw:commentRss>
		</item>
		<item>
		<title>You&#8217;re lucky you have a job!</title>
		<link>http://www.philadelphia-marketing-blog.com/2009/philadelphia-internet-marketing/youre-lucky-you-have-a-job/</link>
		<comments>http://www.philadelphia-marketing-blog.com/2009/philadelphia-internet-marketing/youre-lucky-you-have-a-job/#comments</comments>
		<pubDate>Tue, 28 Jul 2009 14:30:55 +0000</pubDate>
		<dc:creator>mferguson</dc:creator>
		
		<category><![CDATA[small business marketing]]></category>

		<category><![CDATA[business consulting]]></category>

		<category><![CDATA[marketing]]></category>

		<category><![CDATA[marketing consultants]]></category>

		<category><![CDATA[marketing consulting]]></category>

		<category><![CDATA[philadelphia marketing]]></category>

		<category><![CDATA[small business consulting]]></category>

		<guid isPermaLink="false">http://www.philadelphia-marketing-blog.com/2009/philadelphia-internet-marketing/youre-lucky-you-have-a-job/</guid>
		<description><![CDATA[A relative of mine, who will remain nameless for reasons that will become clear, works for a large company - cubicle land/ corporate America. We all know that company. Similar to &#8220;Initech&#8221; from the movie, Office Space (if you haven&#8217;t seen this movie, it&#8217;s a must for &#8220;lessons learned in management&#8221;). The company with multiple [...]]]></description>
		<wfw:commentRss>http://www.philadelphia-marketing-blog.com/2009/philadelphia-internet-marketing/youre-lucky-you-have-a-job/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Don&#8217;t tell me the economy is bad!</title>
		<link>http://www.philadelphia-marketing-blog.com/2009/philadelphia-internet-marketing/dont-tell-me-the-economy-is-bad/</link>
		<comments>http://www.philadelphia-marketing-blog.com/2009/philadelphia-internet-marketing/dont-tell-me-the-economy-is-bad/#comments</comments>
		<pubDate>Wed, 22 Jul 2009 21:24:54 +0000</pubDate>
		<dc:creator>mferguson</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<category><![CDATA[marketing]]></category>

		<category><![CDATA[marketing consultants]]></category>

		<category><![CDATA[marketing consulting]]></category>

		<category><![CDATA[philadelphia marketing consultant]]></category>

		<category><![CDATA[small business marketing]]></category>

		<guid isPermaLink="false">http://www.philadelphia-marketing-blog.com/2009/philadelphia-internet-marketing/dont-tell-me-the-economy-is-bad/</guid>
		<description><![CDATA[My husband and I had the rare chance to get away this weekend to Colorado where we visited a small diner that we&#8217;ve frequented on previous trips. We love the small town, slower paced feel of the place and everything from the decor to the service makes you feel that time has slowed for a [...]]]></description>
		<wfw:commentRss>http://www.philadelphia-marketing-blog.com/2009/philadelphia-internet-marketing/dont-tell-me-the-economy-is-bad/feed/</wfw:commentRss>
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