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Motion Stays In Motion
Posted on September 1st, 2009 9 commentsHow do you keep your numbers positive in a downturn economy?
It’s interesting out there right now. Well, interesting isn’t the word. Bad might be more accurate. The reason I used the word “interesting” is the fact that I’m getting more calls than ever from companies who never did marketing before (or have done very little). They feel that starting to market now will help their business. In a way it can’t hurt but in another way, they’re so wrong.
My Dad told me a great anecdote the other day. He was a Coca-Cola stock holder for years and would attend the investor meetings regularly. He remembers clearly this one particular meeting as if it was yesterday. He tells the story of a woman who stood up and hammered the President of Coca-Cola questioning him on why advertising is the largest line item on the books. She exclaimed that Coca-Cola was twice as big as its nearest competitor, Pepsi Co., and nine times bigger than the next five companies combined. She wanted to know why the marketing budget has to be so big and why couldn’t that money be paid out in dividends? The President stood calmly and replied with this.
Marketing and advertising are like the coal that fires the steam engine. You feed it over time and the engine starts chugging along until finally it’s at a good strong pace. Stop feeding it with coal or slow the coal feed down and the steam engine will continue to run at a good clip……for a while. But eventually it will start to slow and ultimately come to a stop.
I encourage small and medium size businesses to consider marketing one of the most important functions of their business plans. Motion stays in motion. Once you get some traction, you must continue with the momentum. If your momentum is currently slowing or stopped, marketing efforts will not be a quick fix. They will need to be a considerable investment with a dedicated approach. If not, motion stays in motion and if you’re going down, it’s damn hard to pull back from a nose dive!
small business marketing blogs, marketing, marketing consulting, Meg Ferguson, online marketing, small business marketing, Vision House Marketing9 responses to “Motion Stays In Motion”
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Мегареспектос! Прочитал с интересом от начала и до конца.
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Можно и подискутировать по этому поводу…
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instance quests, conundrums lies with the people …. and published in different places …. Does anyone like and how …. You can place a counter that he believed the number of downloads of the stick for viewing ….? and generally any file ….. pliz ….
Жилая, Лучшая, Квартиры. [url=http://sif-spain.ru]Недвижимость Испании[/url]
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Can you cry underwater?
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Inga said “what a load of crap!” just for the sake of irony, but I’ll refrain
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Why is snow white and ice clear? Aren’t they just different forms of water?
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Interesting and informative. But will you write about this one more?
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superb article . Will definitely copy it to my blog.Thanks.
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Benedict, it is a great post thanks for posting it!
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