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Importance of relationships in business but especially in marketing!
Posted on August 6th, 2009 7 commentsMarketing a is a fast paced business and at the height of the economy any schmuck could call themselves a marketer. Today the economy has tanked and clients want to KNOW what they are getting and more importantly if they can trust you with their hard-earned money. When they are spending money on a marketer they are investing in you and your skill set.
This goes beyond customer service which is important too; but building a relationship with a client means each of you have agreed to put your faith in each other. For example, I was just asked the question, how do you (Vision House) measure success as a company. My answer: We measure success by our client’s success. If our clients invest in us and trust in us to spend their marketing money wisely, we are compelled to turn a positive ROI for them. When we do, the bonds of the relationship strengthen.
It takes a skilled marketer to know what to do with a client and that knowledge grows over time. So get to know your clients, focus on doing more than meeting their expectations—exceed them by demonstrating that you view the relationship as important– business-wise of course– but also because you are a firm of integrity and anything less than quality service to clients you value would be unacceptable.
Clients will know the difference between a firm that provides good customer service and one that builds client relationships. Think about the companies, or organizations that you come in contact with and I’ll bet you can tick off right away those that work harder to let you know your business matters to them in the long term. And in this economy that is the key to keeping business.
small business marketing blogs, business consulting, marketing, Meg Ferguson, online marketing, PPC, seo, small business consulting, small business marketing, social networking, Vision House Marketing, websites7 responses to “Importance of relationships in business but especially in marketing!”
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A great informative article. I enjoyed it. You are right that to keeping business, the client relationship is important.
Thanks for sharing.. -
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