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Don’t tell me the economy is bad!
Posted on July 22nd, 2009 2 commentsMy husband and I had the rare chance to get away this weekend to Colorado where we visited a small diner that we’ve frequented on previous trips. We love the small town, slower paced feel of the place and everything from the decor to the service makes you feel that time has slowed for a bit. We’ve always had fairly friendly service and food has always been great.
We dropped in this past Sunday right before we headed off to the airport and the place was packed! We stood there for about five minutes before a server even acknowledged us (the entire place is about 500 sq ft by the way) and when we were finally seated the server was quick to tell us that they’re “very busy so expect to wait.”
Okay, so, being from the east coast, that’s hard to do. We want everything yesterday and expect prompt and courteous- or at least a cup of coffee. We waited about 20 minutes before we stood up to leave. The server quickly came over seemingly annoyed and without an apology, asked if she could take our order. Pressed for time and hungry we decided to stay. But as I stewed over my French toast (which is some of the best I’ve ever had - and I’m a French toast connoisseur), I watched about four other couples come in, stand, wait to be acknowledged and walk out. I watched another family of four who was actually seated get up and walk out.
As a business owner and a marketer, I wanted to stand up and scream! WHAT IS WRONG WITH YOU PEOPLE???!!! In this day and age, to let business just walk out the door??? In this day and age, people are willing to spend their money at your establishment and you’re annoyed that you’re too busy??! POP! That was my head exploding!
Okay, so there were a number of factors. 1) They were clearly understaffed (but it was a Sunday morning and this was a BREAKFAST joint). 2) There could have been an issue behind the scenes with appliances, people, etc not working to capacity. 3) ……… 3)……um……..3)…….yeah, can’t think of a third. Because outside of issue number 2, there was no excuse for the servers attitude. They might have been understaffed. Three people could have called out sick. They could have been frazzled, over worked, stressed but it’s not the customer’s fault!! In fact, most people were in a relaxed state, out for a nice Sunday breakfast and would have most likely accepted sitting for a few extra minutes with a cup of coffee and an apologetic but courteous server. I know I would have!
My point being is that service is still number one! You can be the lowest price or have the best French toast but I will tell you this, we will never go back to that diner. There is no excuse for poor service. If you’re a business owner (and it wasn’t clear to me if the owner was there that day or not), you need to focus your efforts on training your staff in customer service! There is no excuse for poor customer service and in this day an age, it is even less tolerable.
Don’t tell me economy is bad when a small diner in a small Podunk town can’t handle a little business without an attitude!
Tell me your customer service nightmare stories?
Uncategorized marketing, marketing consultants, marketing consulting, philadelphia marketing consultant, small business marketing2 responses to “Don’t tell me the economy is bad!”

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